If you aren’t on Windows, you can visit the Windows 10 ISO download page to download an ISO directly (say, if you’re installing Windows 10 in Boot Camp on a Mac). There’s a Windows 10 download tool that runs on Windows systems, which will help you create a USB drive to install Windows 10. You can download it directly from Microsoft, and you don’t even need a product key to download a copy.
First, you’ll need to download Windows 10.